We are witnessing the Big Bang of culinary television. Emerging out of the primordial soup of early
broadcasting, the rise of popular food culture was geologically sluggish at
first. It started with recipes read over
the radio, and then came television with Julia Child's horrible,
pterodactyl-like squawking in black and white on public stations which was even
less appealing than staring at the radio. With the advent of cable the
evolutionary pace quickened and soon after there was an entire network devoted
to eating. Then there were two.
Americans have advanced from eating partially-frozen chicken pot pies and Hostess®
products to getting into fist-fights over whether or not a garnish is
conceptually relevant to the dish.
It won’t be long before television will be nothing but stuff about
cooking and eating and everything related to those tasks. There’s even a new series where people sit
around in the kitchen cooking and watching food shows in M.C. Escher fashion
(if there isn’t a show like that there should be). It makes you dizzy just thinking about it,
dizzy and hungry. What’s next?
Who needs schools when we could teach kids everything they need to
know through cooking videos? About all this economy is producing are food
service jobs so this sort of programming seems perfect. What better way to
learn Spanish than a tutorial on paella or Italian taught via the fine art of
making gnocchi? If you don’t know a
single word of a language—like Norwegian or Canadian—it’s probably because you’ve
never seen anything from those places on the Food Channel. Teenagers only mock
sex education as it's currently taught in schools so there’s no reason to spend good
money on life-like human models when there are lots of fruits and vegetables
that can serve the same purpose.
Perhaps our promised 15 minutes of fame will be on our own cooking
show. If this is the case then the shortened, quarter of an hour format will
mean that either the appetizer or the dessert has to go. The truth is that I can’t even think of a
main course I can pull off in 15 minutes. Great, my one chance at stardom and I
have to microwave a bag of popcorn. Can anyone suggest a good wine pairing?
Or maybe heaven will be a cooking show for each and every one of
us, sort of like a dreamy, fluffy cloud but with more appliances and 20
different kinds of pasta. But what good
is that? If everyone is busy with their own program there won’t be anyone to
watch. I think it’s safe to say that an eternity of bad ratings isn’t anyone’s
idea of nirvana and hardly an adequate reward for a life on earth spent adhering
faithfully to God’s unimaginative recipes. I need to start sinning
more…immediately. And by sin I mean fun stuff like coveting wives and goods and
not sins that don’t seem fun at all like killing and having a false god. One
god seems more trouble than he’s worth most of the time so why would anyone
want two? That’s like going to the driver’s license bureau twice.
Or even worse, hell could be a food show but without the luxuries
we all take for granted, like self-cleaning ovens and expensive French
cookware. A program where all you make are grilled cheese sandwiches and soup
from cans and most of the time is dedicated to washing the dishes by hand . If this is Dante’s inferno then I think I’ve already been there. It sounds suspiciously like the America of my
childhood. Just because I lived through
this once before doesn’t mean it’ll be any easier the second time around. They
don't even have extra virgin olive oil. Who would have guessed hell would be
this awful? Note to self: stop sinning immediately, or maybe wait until after
tonight's dinner party that I’m hoping will break out into an orgy, although at
a certain age unbridled bacchanalia is more likely to burst into a heated
discussion about recipes.
Here in Spain the cooking shows often tell you a lot about where food comes from and thus most people here know that meat doesn't originate at the supermarket.
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