In any discussion with someone from Spain about lifestyle they will
always mention “calidad de vida” or quality of life. The reason that I’ve
used the Spanish phrase in the last sentence isn’t to show off my fluency in
the language but because it seems to mean something completely different here
in Spain than how we define it in the USA—if we even bother to bring it up at
all. By “quality of life” people here—both rich and not rich—are talking about
things that they feel are absolutely essential for happiness. What the Spanish
are talking about are things like spending time with friends and family, sitting
on a terrace in the evening having a drink, sharing great food, and mostly
having the time to enjoy all of these important activities.
When the Spanish talk about “quality of life” it has nothing—or almost
nothing—to do with material things. It’s not as if people here aren’t
materialistic but they seem to be able to distinguish pretty well between the
things they want to buy and the things that make their lives worth living. People
here like nice houses and cars but most people I know have a firm grip on what
is non-negotiable when it comes to their personal happiness.
People will say that they work to live, they don’t live to work. I
heard this in Spanish my first week in this country from the guy cutting my
hair. As much as people may covet material things they aren’t so eager to give
up the things they view as crucial for quality of life to get those
store-bought pleasures. Most people in Spain will choose taking a vacation over
working as time off from work borders on the sacred.
I think the take-away point of this is that it’s extremely important
for people to accurately identify the things they need in their road towards
their personal pursuit of happiness and those things rarely coincide with the
obstacles the folks in marketing place in our way. Our path in this
direction isn’t necessarily the road less taken but I’m almost sure it isn’t
toll road.